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Sarah Jessica Parker signaled real interest in pushing her own fragrance work in a bolder direction — fuller and riskier than what came before.
In Her Own Words
“If I get the opportunity, my next scent will be genderless. Fuller. Riskier.”
— Sarah Jessica Parker
Part of a Broader Industry Shift
Parker’s comment reflects a genuine movement happening across perfumery: more brands and individual fragrance lines are moving toward compositions defined by character and notes rather than marketing categories. Her interest in a bolder direction fits squarely within that broader shift.
What “Fuller, Riskier” Suggests
Parker’s description hints at a fragrance with more complexity and boldness than a typical mainstream release — language that tends to describe niche-leaning compositions built for depth rather than broad, safe appeal.
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Frequently Asked Questions
What direction did Sarah Jessica Parker want to take her next fragrance?
She described wanting a fuller and riskier fragrance than her previous releases.
Is character-led fragrance a growing trend?
Yes. More brands are moving toward fragrances defined by character and notes rather than marketing categories.