Scent identity consulting for hotels, resorts, spas and boutique properties, led by Samuel Sayre, a fragrance historian and consultant with 25 years in fine fragrance and luxury service. Tell me about your property and I’ll follow up to schedule a discovery call.
Built for properties where every detail is considered
- Independent and boutique hotels defining, or redefining, their identity
- Resorts and spas where scent is part of the guest experience
- Groups that want one consistent signature across several properties
- Openings, renovations and rebrands, where the scent should arrive with the new look rather than after it
- Properties whose current scent no longer fits who they are
What an engagement covers
- Scent identity. A signature built from your property’s story, location, architecture and guests.
- Where it lives. Lobby, corridors, rooms, spa, amenities and linens, each calibrated so the signature reads consistently from check-in to late evening.
- On-site testing. Airflow, room size and materials change how a fragrance reads, so testing happens in your actual spaces.
- Rollout planning. Sampling, delivery and an application plan your team can maintain.
- Heritage storytelling. For historic properties, compositions inspired by archival perfumery and the property’s own era.
How the process works
- 01Discovery call.
Your property, your guests, your brand and the feeling you want on arrival.
- 02Scent development.
Scent directions and samples for your team to live with before anyone decides.
- 03On-site testing.
In real spaces, at real times of day.
- 04Rollout.
Application across the spaces you’ve chosen, with a plan your team can keep up.
Helpful to have ready
- Property name, location, and the number of rooms or spaces to scent
- Your role, and who else will sign off
- Your timeline, especially any opening or relaunch date
- Words, images or places that capture the mood you want
The Signature Scent Brief walks you through all of this in a few minutes and carries it into the form below.
Tell me about your property
Share what you can now; we’ll cover the rest on the discovery call.
I read every inquiry personally and reply with times for a discovery call. Your details are used only to respond. Privacy policy
Fine fragrance expertise, applied to hospitality
Twenty-five years in fine fragrance and luxury service — in high-end retail, alongside perfume houses, and on-site with hospitality properties — plus a historian’s knowledge of how great fragrances are built. See how scent identity works in practice on Artisan Hotel Fragrances.