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GUCCI – BY GUCCI SPORT

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Gucci by Gucci Sport Pour Homme

Gucci’s 2010 summer companion to Gucci by Gucci Pour Homme: grapefruit, cardamom and juniper over vetiver and patchouli.

HOUSE
Gucci
YEAR
2010
PERFUMER
Not credited (P&G with Givaudan)
FAMILY
Woody aromatic
01 — AT A GLANCE

At a glance

Gucci by Gucci Sport Pour Homme is a 2010 eau de toilette from Gucci, a lighter, summer-oriented companion to Gucci by Gucci Pour Homme (2008). It opens with grapefruit, mandarin and cypress, moves to cardamom, juniper and fig, and settles on vetiver, patchouli and ambrette seed.

It is a fresh citrus-aromatic fragrance for warm weather, released a year before the Guilty line became one of the house’s main franchises.

02 — CREATION AND CONTEXT

Creation and context

Fragrantica, Parfumo, The Scented Salamander and Persolaise all date Gucci by Gucci Sport Pour Homme to 2010. The Scented Salamander, drawing on Women’s Wear Daily, reported in February 2010 that it had already launched in Gucci stores, with an international roll-out planned for April 2010.

According to the same report, it was developed by the Procter & Gamble Prestige Products fragrance creation team with the fragrance supplier Givaudan; no individual perfumer was credited, and Parfumo does not name one either. Creative director Frida Giannini explained that she did not “necessarily link it literally with sports”, calling it “a sporty state of mind”, and said the aim was “a light body with a lot of citrus notes”. The Scented Salamander adds that the scent was inspired by the power of the ocean and that patchouli was presented as a Gucci signature note.

The actor James Franco, who had fronted the 2008 Gucci by Gucci Pour Homme, continued as the face of the Sport edition, according to The Scented Salamander. It was sold in 50 and 90 ml eau de toilette, alongside an aftershave lotion, aftershave balm and deodorants.

03 — THE COMPOSITION

The composition

Gucci has not published the formula. The structure below uses only the notes listed by both Fragrantica and Parfumo, which also match the launch notes reported by The Scented Salamander.

Top — grapefruit, mandarin and cypress: a bright, bitter-fresh citrus opening with a green edge.
Heart — cardamom, juniper berry and fig: cool spice, a gin-like freshness and a soft green-fruity note.
Base — vetiver, patchouli and ambrette seed: a light, earthy woody base with a musky finish.

Fragrantica files it as a woody aromatic; Parfumo’s community classifies it as fresh, citrus and green. Persolaise, reviewing it in July 2010, found that grapefruit gave the citrus its staying power, “with a well-judged hint of cardamom-like spices brought in for a scattering of intrigue”, and compared its approach to Dior Homme Sport.

04 — WHY IT MATTERS

Why it matters

Gucci by Gucci Sport Pour Homme is a clear example of the “sport” flanker that most designer houses added to their lines in the 2000s: the same name and bottle as a successful original, lighter in weight, brighter in tone and aimed at summer. It sits between Gucci by Gucci Pour Homme (2008) and the Guilty Pour Homme line of 2011, which soon became one of the house’s main franchises.

Critics were divided. Persolaise judged it “not all that bad” and a sensible choice for hot weather, but not one he would buy; a Parfumo reviewer found it deliciously refreshing, while another called it cheap and conventional. That split is typical of sport flankers, which are judged less on originality than on how well they work in the heat.

05 — REFORMULATION AND EDITIONS

Reformulation and editions

The fragrance was released as an eau de toilette with aftershave and body products. Gucci has not published a reformulation history. It was made under the Procter & Gamble licence, which passed to Coty in 2016; Parfumo lists Coty as its last marketer.

Do not confuse it with the original Gucci by Gucci Pour Homme, which has a tobacco-and-violet character, or with Gucci Made to Measure. The Sport bottle keeps the Gucci by Gucci shape and silver cap, with pale green juice and “Sport” printed on the glass.

06 — WEARING IT TODAY

Wearing it today

Expect a sparkling grapefruit-and-mandarin opening, a cool cardamom and juniper heart, and a soft vetiver-and-patchouli base. Parfumo users rate its longevity and sillage as moderate, so it suits hot days, the gym bag, casual weekends and daytime wear rather than evenings.

Spray generously and reapply after a few hours. If you want the same house style with more depth, try it beside the original Gucci by Gucci Pour Homme.

08 — SOURCES

Sources

[97] Fragrantica, “Gucci by Gucci Sport” — year, family and notes. fragrantica.com
[112] Parfumo, “Gucci by Gucci Sport pour Homme (Eau de Toilette)” — year, notes, classification, ratings and reviews. parfumo.com
The Scented Salamander, “Gucci by Gucci Sport pour Homme (2010),” February 2010 — launch, creators, Giannini quotes, face and range (after WWD). mimifroufrou.com
Persolaise, “Review: Gucci By Gucci Sport Pour Homme by Gucci (2010),” 6 July 2010. persolaise.com
Full details for every source: Fragrance Help Bibliography.

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