Fragrance Favorites
Alex Zane, the British television and radio presenter, reaches for Hugo by Hugo Boss. It is a crisp, easygoing pick that has been a staple for a generation of men.
Signature Scent
- Hugo — Hugo Boss
About the Fragrance
Hugo, often called Hugo Man, launched in 1995 in its now-familiar canteen-shaped bottle. It is a fresh aromatic fragrance with a clean, green character, designed as an everyday scent rather than a formal one.
Wearing It Yourself
Hugo is widely available, so it is easy to test at a counter before you buy. Spray a little on your forearm, take in the bright opening, then check back after an hour or two to see how the base settles. A presenter’s go-to is a helpful hint, not a verdict on what you should wear.
Why it matters
An everyday favorite shows what someone wants to smell like most of the time. If Hugo’s fresh style suits you, look at other green and aromatic scents for your daily rotation.
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