Marketing – Fragrance Help

Fire-Inspired Flavor Ingredients

Feb 4, 2025

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by

A concise bridge between perfumery and flavor: Givaudan’s fire-inspired ingredient work, as summarized from Perfumer & Flavorist.

5 Fragrance Trends Driven by a Younger Generation of Wearers

Feb 4, 2025

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by

Samuel

in Editorial, NEWSLETTER

From maximalist layering to a renewed interest in moss, Marie Claire’s 2025 fragrance trend report points to one clear driver: younger consumers reshaping the category.

Detergent Fragrance: Preference and the Market

Jan 23, 2023

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by

Samuel

in Editorial, NEWSLETTER

An editorial on scented laundry products, personal preference and a market forecast quoted in the original source.

Fragrance Refill Stations: A Growing Retail Trend

Jan 22, 2023

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by

Samuel

in Editorial, NEWSLETTER

In-store fragrance refill programs cut packaging waste and lower brand overhead, but they also introduce real friction at the counter that shoppers should understand.

Fragrance Ingredients Don’t Need FDA Approval Before Sale

Sep 22, 2020

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by

Samuel

in Editorial, NEWSLETTER

Fragrance ingredients must be safe when used as directed, but the FDA doesn’t require pre-market approval — a detail that surprised even a 25-year fragrance retail professional.

Tag: Marketing

Fire-Inspired Flavor Ingredients

5 Fragrance Trends Driven by a Younger Generation of Wearers

Detergent Fragrance: Preference and the Market

Fragrance Refill Stations: A Growing Retail Trend

Fragrance Ingredients Don’t Need FDA Approval Before Sale